The Concept
Isn’t reuse and recycling only useful for “Do it yourself (DIY)” projects and household hacks? Can my design objects be produced within a circular economy? Can the streets of Athens become the source of my ideas and materials? Can I really turn waste into products that can be brought to market and sold? How can my creative work boost progress and economic growth in Greece?
These questions, and many more, will be explored during this hands-on workshop. Over four days we will follow the full life cycle of circular product design. We will start with the theory behind it, then head out into the streets of Athens in search of materials and ideas, and finish by designing your own products, building your prototypes and developing your own marketing strategy. We will have achieved our goal if every participant leaves the workshop with newfound confidence in sustainable, eco-friendly design and the enthusiasm to start experimenting with waste on their own.
Who can take part: Students and professionals with a background in industrial design, architecture or fine arts who are passionate about sustainability, upcycling and eco-design.
Dates: 25–28 June 2015
Organiser: Impact HUB Athens, 28 Karaiskaki Street, 10554, Athens
Website: www.transfodesign.info
Language: English (instructions can be given in Greek and Spanish)
Detailed programme:
Thursday, 25 June
10:00–11:00 “Transfodesigning” – the art of turning waste into a designed product
11:15–12:15 “The value of the creative industries and how they can stimulate growth”
12:30–13:00 Overview of the workshop programme and tips on how to find the “perfect” trash
13:00–14:00 Lunch
14:00–17:00 “Hunting” for discarded objects in the neighbourhoods of Psyrri, Kerameikos and Gazi
Friday, 26 June
10:00–10:30 Review of the collected objects, followed by group brainstorming and an exchange of ideas and possible design solutions. Division into teams and distribution of materials
10:30–13:00 Concept design and development
13:00–14:00 Lunch
14:00–14:30 Introduction to the available tools and basic tips on how to use them
14:30–17:00 Prototype production
Saturday, 27 June
10:00–13:00 Prototype production (continued)
13:00–14:00 Lunch
14:00–17:00 Prototype production (continued)
Leaders: EVERYONE
Sunday, 28 June
10:00–13:00 Prototype production (completion)
13:00–14:00 Lunch
14:00–17:00 Product Marketing Strategy: 45 minutes on how to create your own digital strategy, followed by hands-on strategy development:
17:00–17:45 Setting up the exhibition and preparing the product launch presentations
18:00 The Grand Finale – project presentations, drinks and a public exhibition (the exhibition will run for one week)
Workshop Leaders:
Nada Tozija – Partner/Architecture in Transfodesign Barcelona (http://transfodesign.info)
Neda Tozija – Partner/Marketing in Transfodesign Athens ( http://transfodesign.info)
Angel Ballesteros – Bike Kitchen Athens (http://bikekitchenathens.com/)
Speakers:
Elena Mavromichali, Scaling Manager at Impact Hub Athens
Georgios Argyrakis, Account Manager at OgilvyOne Worldwide Athens
The workshop includes:
Tools, consumables and meals
