The architecture team Eureka has created SPREAD, an original bicycle shop in Hong Kong, using recycled cardboard tubes to build a flexible display wall.
It is a new space for a “fresh” company that promotes everything to do with bicycles, in a city that is not particularly cyclist-friendly. The aim of this distinctive design was to move the business away from the traditional model of the cycling-goods shop, so that it works as a “gallery” as well as an event space.
The need was for a space that could change its theme and offer interesting displays for SPREAD’s products, messages and events.
The inspiration came from “Pinscreen” toys, and the result is a wall made up of 5,412 tubes of recycled paper, in which products can be placed on tubes that act as hangers and arranged in formations that can be changed endlessly.
To create contrast, the rest of the space is relatively “bare”, with white walls and a polished concrete floor.
As the owners’ brief required, the shop also offers solutions for hosting film screenings, parties and events for cycling enthusiasts.
In fact, so that the space, just 35 m², can easily be cleared for events of this kind, the desk at the back of the shop can be rotated and folded onto the storage cabinet that runs along the wall.
The shop’s façade is made of recycled laminated paper.
A sliding door allows fully open access when events require it, while the concrete platform just inside the entrance can be used as a display window.
Edited by: Natasa Lianopoulou
