Numerous experiments and studies on the influence of color on people have shown that those who are constantly surrounded by bright, vivid colors enjoy better physical health and greater peace of mind than those surrounded by dull ones.
Experiments in workplaces also show that employees perform better in a bright space with pleasant colors than in a dark one.
With the tools lighting designers have at their disposal today, the visible color spectrum is easy to alter in order to evoke specific, desired emotions.
The emotions that colors evoke are as follows:
White
White is the color of light and symbolizes purity. A person who chooses white is typically innocent and sincere, and prefers simplicity.
People who avoid white tend to be realistic and rational. They know and accept their flaws, but usually have no wish to correct them.
Black
Black inspires respect and suggests wealth and elegance, and in some cases even mystery. It is also associated with mourning and the unknown, with death, depression and loneliness.
Black is essentially the absence of light and, by extension, of color. In theory, this absence of color can be read as a lack of vitality, joy and sociability. We could say that a person who prefers black is serious, introverted and at times secretive.
People who show an aversion to black seek independence and freedom from any kind of dependence, and are marked by a fear of the unknown.
Red
Red is regarded as “the color of colors”, and in some languages it is a synonym for “colored” or even for “beautiful”.
Red has become fixed in our minds as the color of love, perhaps because, scientifically, it is a shade that stimulates the senses and boosts blood circulation. It is hardly surprising, then, that those who choose it are marked by passion, sexuality, energy and spontaneity.
Beyond passion, however, red is the most intense color on the palette and has also been linked with aggression, power, ambition and rebelliousness.
People who avoid it are usually moody and self-centered. They may also have fears they have not yet managed to face.
Yellow
Yellow draws our attention more than any other color. It is used in advertising campaigns and on signs, and it is no coincidence that our taxis are yellow.
It is also the color of the sun, the element that gives us life. Those who prefer yellow are lively and energetic, communicative and happy, and they love fun and the good life.
According to other theories, however, yellow stands for illness, envy and danger. Those who avoid it are usually easily disappointed and try to explain their feelings through logic.
Orange
It is no coincidence that the color orange takes its name from the fruit. In our minds, we associate this color with happiness and health.
People who love orange are typically fun-loving, easygoing, generous, warm, sociable, dynamic and independent. Those who do not favor it are usually tolerant of the people around them, though they may well be emotionally repressed.
Green
In the Middle Ages, green was associated with evil and often even with the Devil himself. Over the centuries, however, green shed its satanic associations and became synonymous with faith, nature and harmony.
Lovers of green are peaceful, avoid conflict, and value comfort, warmth and balance.
People who avoid it tend to prefer independence over commitment and family life.
Blue
Blue is the symbol of peace, calm and dreams.
People who like blue are typically cool-headed, dreamy, devoted, organized, nostalgic and sincere.
Dark blue, however, perhaps because of its kinship with black, is associated with melancholy.
Those who avoid blue are disciplined and hardworking. They are determined and do not stray from their goals.
Brown
Brown is the color of earth, balance and stability.
Those who choose this color are usually practical, balanced and unpretentious. Those who avoid it are adventurous and restless, and have an aversion to routine.
